Data protection policy
The topics of data protection and data security often cause uncertainty and questions about the use of online offers. We would like to counter this uncertainty with the highest possible degree of transparency and explain to you in detail here to what extent and for what purpose data is collected when using our website, how it is used and where it is at best passed on. At the same time, we inform you about the rights you have towards us regarding the use of your data.
Personal data is information about personal or factual circumstances of a specific or identifiable natural person. Personal data includes, for example, your name, your address, your telephone number and your birthday. Information that cannot be directly or indirectly associated with you, such as the number of users of a page or the popularity of individual websites, is not personal data. They are collected and used by us to optimize our websites, e.g. to increase web-user-friendliness.
Scope and purpose of the collection of personal data
In order for you to be able to purchase goods or services via our website, we require the following data from you to process the transaction:
- First Name, Last Name
- street address
- date of birth
- Telephone number of you or a person designated by you for any queries in connection with your order
- E-mail address for sending order information and order confirmation
- Your preferred language for correspondence or any oral contact
- Selected payment method / financial service provider
- You provide us with this personal data by registering as a guest or by creating an individual customer account.
When using our website, the web servers also store connection data of the requesting computer, the websites you visit on our site, the date and duration of your visit, the browser and operating system types used and the website from which you visit us for the purpose of system security. This data is stored anonymously, so that the assignment to certain or identifiable persons is excluded from the outset.
By disclosing your data by registering as a guest or to create an individual customer account and/or by using our websites without registering, you confirm that you are familiar with this data protection declaration and agree to the collection, processing, use and forwarding of your data within the scope and to the extent of the purposes described therein.
Use of Google Analytics
Use of social plugins
Our website uses so-called social plugins from third party providers, e.g. Facebook, Twitter or Google+. The plugins are marked with the provider’s logo and can be like buttons or a Google+ button or Twitter button, for example. When you access a website that contains such a plugin, your browser establishes a direct connection to the provider’s computers. The content of the plugin is transmitted directly from the offering site to your browser and integrated into the website. By integrating the plugins, the provider receives the information that you have accessed our website. If you are registered and logged in with the provider at the same time, the provider can assign the visit to your profile. If you interact with the plugins (e.g. click on the Like button or make a comment), the corresponding information is transmitted directly from your browser to the provider and stored there. Even if you have logged out, the providers collect anonymous data via the social plugins and set a corresponding cookie. This data can be assigned to your profile, provided you log in to the provider at a later point in time. The purpose and scope of the data collection and the further processing of your data by the provider as well as your relevant rights and setting options for the protection of your privacy can be found in the data protection information of the providers.
- Facebook Ireland Ltd. bzw. Facebook, Inc.: https://www.facebook.com/policy
- Google Inc.: www.google.de/intl/de/policies/privacy/
- Twitter Inc.: https://twitter.com/de/privacy
If you do not want the providers to collect data about you via these cookies, you can select the function Block third party cookies in your browser settings. In this case, the browser does not send cookies to the server for embedded content from other providers.
Usage-based online advertising
Our website collects and processes anonymously information about your usage behaviour (e.g. which main and subpages you called up during your visit and which products you were interested in). We use this information to provide you with interest-based advertising and added value. To record your usage behaviour, a cookie is stored on your computer and compared with the corresponding pixel on our website. To optimize advertising based on your usage interests, we use the tools listed below permanently or temporarily and work together with the providers listed below. This information is stored using a pseudonym (a non-personalised, numerical ID number) so that personal identification is excluded. You can prevent cookies from being stored by selecting Accept no cookies in your browser settings. You can also set your browser so that it asks you whether you agree before setting cookies. Finally, you can also delete cookies once they have been set at any time. We use the following tools and providers to collect data for the delivery of usage-based online advertising.
Tool / Anbieter:
- Datenschutzinformationen und Widerspruchsmöglichkeit (Opt-Out)
Google Adwords Conversion:
Google Dynamic Remarketing:
- Mobile Browser Opt out von Google Analytics
Use of customer data
If you have placed orders with us via an active customer account, we process these specific data records to enrich the personalised advertising. We only use the data set for the design of dynamic content and the creation of target group segments. For example, to display brand-specific special offers or interest-driven advertising (banner, website or newsletter). In addition, we create impersonal target group segments for all customer data. This usually includes an evaluation of age groups, or the analysis of specific purchasing behaviour. At no time will personal data be enriched or used outside your customer account. The customer account is protected against external access via our IT system landscape. You can also exclude your own data record from these evaluations at any time. To do so, please contact us at firstname.lastname@example.org
Contests, competitions and similar actions
On our website we offer you the opportunity to take part in competitions or contests and similar promotions. Personal data such as e-mail address, name, address and, if necessary, other data necessary for the campaign may be collected and processed in order to carry out these actions. All personal data provided in the context of such an action will be used for the processing of the action, e.g. for the determination of the prize, the notification or the sending of the prize.
You have the opportunity to register on our site for our free newsletter. The newsletter may contain news, offers, advertising, product information and competitions. To subscribe to the newsletter we need the following information:
- First name, last name (personal address in the newsletter)
- E-mail address (to receive the newsletter)
- Preferred language
- Date of birth (optional for any birthday promotion)You will only receive the newsletter if you actively register for this service via a double opt-in. After registering for the newsletter, you will receive an e-mail in which you will be given the opportunity to definitively confirm your registration. You can unsubscribe from the newsletter at any time via the link Newsletter, which is included in every newsletter.
On our website you have the possibility to get in contact with us on various topics. Depending on the background of the contact, various data are requested in the form. Personal data such as title, first name, surname, e-mail address and type of your request must be provided for the purpose of establishing contact and personal address. You can also enter your order number to refer to a specific issue.
In order to make the transmission of data secure, it is transmitted via a secure SSL connection. Unauthorized third parties therefore have no possibility to read your data during transmission. You can recognize the SSL-protected pages by the fact that the address starts with https:// In addition, a small closed padlock appears in most browsers (e.g. in the status line at the bottom of the screen).
Version 2/ 21.6.2018